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Case studies are incredible instruments to get customers excited and ready to buy. Nearly 90% of customers like to read customer success reviews before making a purchasing decision. It’s like opening up a sealed vault and finding beautiful gold inside. It’s attractive, your customer wants it, and they feel intrigued. You have your customer on the hook.

Case studies use clever formulas because they work.

You want to showcase your business or service and scream it from the rooftops. But you don’t want to come across the same as everybody else. You can’t offer the same boring concept that everyone…


Even If You Don’t Believe In It

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There are so many things to think about when you create a business. But a smooth-running customer service department is critical.

If you don’t get it right, your business will fail.

I have been a customer service advisor and a customer service manager in all different types of industries. I know first-hand what does and doesn’t work.

I’ve seen the good, the bad, and the ugly of customer service and everything else.

You might think effective customer service is helping customers out when they are stuck. Or you might have the idea that it is dealing with customer complaints. …


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You might be feeling a little deflated or apprehensive after 2020. However, learning how to use positive thinking can keep you going in 2021.

A study conducted at University College London in 2019 found that repetitive negative thinking can lead to dementia in later life. So, there is no time like the present to work on your mindset.

There might be times when you don’t feel like cracking a smile. Pulling the duvet over your head and snuggling back into bed can feel more enticing, right? Yes! I hear you say.

But imagine if you could have the same warm…


Meditation for everybody!

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Being mindful is not difficult when you know how to do it. You can learn to practice mindfulness and not break a sweat. After all, why would you want to get in a fluster when you should be relaxing? Sure, mindfulness does involve a bit of meditation, but you certainly don’t need to worry about it.

So, what is mindfulness?

Well, according to the Mayo Clinic, mindfulness is a type of meditation that helps you focus on what you are “sensing and feeling in the moment.”


In our high paced techy world, it is easy to neglect your mental health. While most of us are aware of the importance of our physical health, you can forget to manage your mental health. According to a health report by WHO, one in four people in the world will be affected by mental or neurological disorders at some point in their lives

We live in a haze of activity. Sometimes the state of our mind and how we feel is pushed to the bottom of our to-do list.

But there are positive ways in which you can manage your…


In the world of the celebrity and glossy magazines, you see the “perfect” body in airbrushed pictures. It might seem like a distant dream, but it is possible to lose weight after 40 years old and keep it off.

When you are young, the pressure seems to be even more intense to find tips on how to lose weight. You might try everything possible to achieve perfection.

But as you get older, your aspirations become far more realistic. You have a more mature perspective of your body. This maturity helps you make credible reality checks in your everyday life.

By…

Sally Leslie

Freelance content writer and copywriter for B2B/B2C businesses and entrepreneurs. Lover of plants, freedom, and football! www.contentcatcreations.com

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